Description
This consultation lasts 5 weeks and includes weekly 1-on-1 calls (ZOOM required) coaching you on how to start running profitable ads for your business. Topics covered each week:
- Introduction to Facebook and ad basics: Facebook business manager, ads manager, different types of campaigns, Facebook pixel and set-up, creating a sales funnel strategy
- Ad audiences: Creating custom audiences, learning about look-a-like audiences, targeting based on behaviors and interests, laser targeting & echo targeting
- Building a campaign: setting budgets, setting audiences, selecting creatives and ad copy, testing audiences, testing headlines and copy.
- Analytics and Optimization: How to track results, how to read and analyze results, how to optimize and scale ads.
- Review and Closing Session
